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Thursday 20th of November 2008

 
July 7, 2008

Sony KDL-40XBR4 LCD HDTV

Story link: Sony KDL-40XBR4 LCD HDTV by Franz Bicar

Over the years, Sony has been one of the leading manufacturers of consumer electronic devices, specially in the field of entertainment. One of their most successful line of television is the XBR series. XBR televisions incorporate all of Sony’s latest technologies. Most of these sets feature Motionflow 120Hz High Frame Rate Technology that enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. The latest Sony KDL-40XBR4 even has a new graphical user interface that is winning rave reviews and awards. The Xross Media Bar is Sony’s Emmy Award winning on-screen navigation that provides quick and easy access to various set-up functions and features. In addition, BRAVIA Theatre Sync reduces the hassle and time consuming job of powering up, changing the signal routing, and adjusting other functions to the simple push of one button.

Designed for maximum versatility, the KDL-40XBR4 LCD TV is equipped with a comprehensive range of input interfaces. The HDMI (High Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface — and it’s all that, and more, packed into one cord.

HDMI technology supports High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. The KDL-40XBR4 includes 3 HDMI inputs. The PC input (D-15 pin) offers easy connection to your PC, allowing you to use your new high resolution BRAVIA as a computer monitor.

When buying a television, what you need is an HDTV with 120Hz image processing for quicker frame rate conversion and blazing fast pixel response times. The Sony KDL-40XBR4 offers 120Hz frame rate technology. Motionflow, doubles the amount of frames from 60fps to 120fps and does it the right way by using real-time calculation of every single frame of video to create entire new frames of information.

The KDL-40XBR4 features the BRAVIA Engine PRO full digital video processor, which came about as a result of Sony’s expertise and long heritage in bringing cutting-edge picture quality to consumer televisions. It contains intelligent picture enhancement technology that reduces unwanted digital artifacts and delivers superb clarity and detail along with vivid colors.

Sony’s own Digital Reality Creation Multi-function v2.50 (DRC-MFv1) processor replaces the original SD signal with its HD equivalent. Picture quality has texture and detail, deep and vibrant colors, along with excellent depth and contrast. Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that this technology is user adjustable according to the video source.

S-Force Front Surround is a virtual surround sound experience made possible using just two front speakers in the new XBR4 LCD TVs from Sony. To accomplish this, Sony spent several years studying how the human ears hear what they hear. By understanding exactly how we recognize the origin, directionality, volume, and timing differences in right and left ear sound, Sony was able to create complex audio processing that delivers dynamic virtual surround sound without the need to bounce sound off walls and back to the listener.

Sources:
http://reviews.cnet.com
http://review.zdnet.com
http://www.testfreaks.com

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