Sony KDL-40W3000 LCD TV

When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA W-Series LCD televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels is exactly what you need to reproduce the 1080p content that can be delivered by the cutting edge 1080p Blu-ray disc player. And working with BRAVIA Engine PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.

While it’s great to state that a TV is capable of creating billions of colors it’s a whole lot better when you have a display that can actually display them. That’s the logic behind Sony’s 10-bit processor and 10-bit display. Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.

The BRAVIA W series is different from the BRAVIA V Series in a few key ways. For starters, the Advanced Contrast Enhancer Function (ACE) has even more power than the V series, with excellent on-screen contrast ratio performance of 1,800:1. A dynamic Contrast Ratio of up to 16,000:1 is achieved by using real-time image processing to adjust the contrast along with optimizing backlight levels, is an upgrade compared to the V model as well. Another upgrade is within the Live Color Creation system which enhances colors and corrects half-tone colors for natural overall color. In the W, Sony now uses BRAVIA ENGINE PRO to get the job done.

Decades of television know-how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation technology is all about. It starts with the BRAVIA Engine EX video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture.

Many movies are filmed at 24 frames per second (fps) and prime time TV programs are video taped at 24p. Seizing on an opportunity, some studios are taking a purist approach and encoding high definition video content such as Blu-ray Disc153 in 24p. Sony wisely takes advantage of this by including 24p output capability on their BDP-S1 Blu-ray Disc player. It makes sense that select 2007 BRAVIA TVs will include 24p input capability. The benefit? Images are smooth and natural looking. Once you experience 24p video it will be hard to view video without it.

BRAVIA V-Series TVs include (3) HDMI 1080/60p inputs. The PC input 4(HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA V-Series Digital TV as a computer monitor. Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other “virtual surround” technologies, sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it’s possible to hear sounds from behind you.

The BRAVIA Engine EX full digital video processing system is based on Sony’s renowned BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i standard definition signals via Digital Reality Creation Multi Function v1.0 technology for a picture with more detail and definition.

Sources:
http://yahoo-ssp-cnet.com
http://www.hdtvtest.co.uk
http://www.pcworld.com