Sony Bravia KDL52XBR5 HDTV

Viewing options are evolving, and Sony is a brand that reigns superior with High Definition quality. With the KDL52XBR5, full HD 1080p means 1920 X 1080 pixels and 1080p video inputs. Your lifestyle demands the most evolved high-definition products. With BRAVIA Full HD 1080 you get it. This panel’s resolution, with over 2 million pixels is exactly what you need to reproduce the 1080p content that can be delivered by products like Sony’s 1080p Blu-ray disc player. And working with BRAVIA Engine Pro, everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.

Engines drive a product’s performance. And capabilities. BRAVIA Engine PRO helps the KDL52XBR5 run like a dream machine.The KDL52XBR5 features the BRAVIA Engine PRO full digital video processor. Sony improved on the great benefits of the BRAVIA Engine by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function v2.5.

DRC-MFv2.5 now has the added ability to process interlaced and progressive video singals and because it has twice the processing power of previous DCR-MF circuits, it can do its processing and output them to 1080p (Native 1080p input signals are not processed through DRC-MVv2.5).

Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital artifacts that DRC-MF circuitry is known for. And the best part of all is that this technology is user adjustable according to the video source. All of this helps define the reason why people want Sony TVs to begin with — unparalleled picture quality.

Once again, Sony is a species that evolves ahead of the herd. Sony created BRAVIA Theatre Sync to go beyond basic digital audio and video transmission. Based on the HDMI-CEC (Consumer Electronics Control), this spectacular function reduces the hassle and time consuming job of powering up and routing signals to a simple push of one button.

This new feature is ideal for watching high speed chase scenes on your new KDL52XBR5. Motionflow bans blur and intensifies the chase scene by sharpening the images and colors. Motionflow detects the incoming video signal and applies the appropriate processing for optimum motion reproduction. Taking full advantage of film sourced 24fps encoded content available on DVD and Blu-ray Disc, Motionflow eliminates the need for 3:2 pulldown and delivers smooth, judder free video, faithfully preserving the integrity of the original film. When 60fps content is detected, Motionflow doubles the amount of frames and uses real-time calculation to create a new level of natural motion reproduction. You’ll experience your favorite chase scene the way the movie producers intended it.

Sony’s KDL52XBR5 not only pushes resolution to the limits but also brings color reproduction to new heights. Live Color Creation achieves more precise and wider color reproduction using a combination of advanced chroma signal processing algorithms along with Sony’s WCG-CCFL (Wide Color Gamut Cold Cathode Fluorescent Lamp). The results have to be seen to be believed. Clearer blues, more natural and broader range of greens — vibrant colors throughout any scene.

Sony uses a dynamic backlighting system called ACE (Advanced Contrast Enhancement) on BRAVIA TVs. ACE automatically senses the APL (Average Picture Level) of the video signal and adjusts the intensity of the backlight for improved contrast. VESA test and measurement methods are applied yielding a contrast ratio of 7000:1. This number represents the widest possible ratio between black and white contrast levels. Sony also measures their BRAVIA televisions with a more stringent method that measures the amount of black and white levels that can appear on the screen at the same time. This method yields a more real world measurement of 1300:1. Experience the widest spectrum of colors with the KDL52XBR5.

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